You never really know what to expect in the creative industry, especially in grap
hic design. Artists and graphic designers are
always brimming with new ideas that they can incorporate in posters, flyers, ads, social media images, and other works. These ideas are often inspired by popular culture, recent events, fashion, and whatever else that artists can draw inspiration from.
This 2017, expect new trends to rise and a few trends from last year to still be present. If you want to build a career as a graphic designer, it would be best to keep tabs on these trends to an make sure you don’t get left behind.
- Loud and Bright Colors
It is important to capture the attention of people who pass by your posters or ads and a loud pop off; a color will do the trick. Neutral colors – like black, white, and gray – were the trend last year, so the eyes of people have gotten quite used to them.
- The Color Pantone
Pantone is a fresh, yellow-green shade that will remind anyone of new leaves in the spring. A lot of people, especially
millennials, have become fond of travelling to scenic nature spots and photographing different kinds of green. This is the main reason why the color now looks very appealing in the eyes of everyone.
- Modern Retro
Old logos and icons have always been effective in making people feel nostalgic. That’s why they never go out of style. This 2017, expect the same logos and icons to get a more detailed and colored makeover to make them look refreshing, even if they have been present for years.
- Bold Fonts
In the last few years, photos or illustrations were the main focal point of a poster. But, this has changed. Graphic designers now use bold fonts in big sizes to get the attention of viewers and get their messages across more swiftly. However, artists still make sure that the font works well with the theme of the poster.
- Minimalism
Minimalism is inspired by Scandinavian aesthetics. It keeps elements minimum, small, and simple. It allows a lot of blank space to give their viewers a more relaxed vibe without compromising the effectiveness of how they deliver the message. Because of this, it won’t be surprising to see a lot of graphic designers cling to this trend in the next years to come.
- Geometric Patterns
Nothing adds a modern and sleek touch better than geometric shapes. With the rise of electronic dance music and rave parties
came the widespread use of rectangles, triangles, and hexagons to give an edgy feel to any design. Geometric patterns are often used with bright colors to keep the design fun and attract audience in the younger age groups.
- Hand-drawn Illustrations
Hand-drawn illustrations keep the design simple, but not boring. The simple lines, minimal use of color and depth make overall design easy on the eyes. Using hand-drawn illustrations keep the design breathable and wouldn’t give the viewers a hard time in understanding the message it aims to deliver.
Nobody knows when these trends in graphic design will change. So, be sure to make it a part of your routine to check out the latest work or popular graphic designers around the world. It is a great way of keeping up to date with what’s new and what’s gone. Plus, you can get the inspiration that you need to build your portfolio, too! Don’t be afraid to take these trends and inject your dose of creativity to create an original and appealing design that your audience will love looking at.